Media as we know today has been
revolutionized by technology in the passage of time.
The history of media started with
the invention of the Gutenberg printing press by Johannes Gutenberg in 1450 AD.
Initially, the press was used to print Bibles. In the ensuing years and to
present, media and its forms have developed and continue to develop intensively
as well as extensively.
The invention of Radio by Marconi
followed by that of television had greatly increased information dissemination
when the Internet came into the late 20th century. The birth of
internet, or rather, the commercialization of the internet in the later part of
the 20th century, I argue has become a landmark to revolutionize existing
media along with paving future media entrepreneurships.
On personal level, we all have
realized the capabilities of internet at reducing distances and bridging
communication and bringing our loved ones closer to our daily lives. The
internet has turned the world into a global village where everything, so
disparate is still reachable in the World Wide Web. Skype, for instance has
become a favorite application in our lives to reach out to our relatives and
friends who are far. Or, say Viber or WhatsApp, the two famous mobile
applications to send in free voice and text messages over the mobile internet.
All this points out to one thing--our every day internet usage has become such
a crucial part of our lives that the only time we can realize our dependency
with the internet is when it is not there.
The notion of traditional media
in the 21st century has changed. Earlier, traditional media would
generally comprise the print and radio and exclude television. However, now,
even televisions fall into traditional media, and the ever developing internet,
until now is the only new media.
Aren’t new media generally
considered on the merits of its timeliness and interactivity, and doesn’t
television abide by such criteria? While I agree to the former, I weigh it
against the latter to push it back to traditional media. Indeed television does
have interactivity in terms of votes and public polls. However, with the surge
of internet and its social media platform, interactivity has come more close to
be defined as seamless feedback rather than those that are filtered in print,
television or radio broadcast.
Interactivity is a crucial
element of the internet that makes it stand out of other traditional media. The
internet is a global platform that allows opinions to come from across the
world, despite the distance a reader holds. Therefore, the internet refines
interactivity by its ability to incorporate global voices and global
perspectives to both national and international issues.
With unlimited space, the
internet is a platform where a user can find everything he needs and all the
things that he doesn’t in an instance. This beautiful feature is an element
that the traditional media lacks.
Moreover, its ability to
incorporate all forms of media into one web based content platform also
heightens its potentials and abilities. Internet incorporates all forms of
media content-audio, video and text. This convergence, in the 21st
century I believe, is the prerequisite for media convergence in the present
age. Media convergence is a concept where all forms of global media content
infuses into one common platform easing the readers to reach such contents
which, otherwise, would have been inaccessible.
THE ARAB SPRING AND THE RISE OF SOCIAL MEDIA
A popular term that is gaining
momentum in the virtual world of Web is the social media. Social media are
networking sites which were conceptualized to connect with friends and families
who are residing across the world or the country. Facebook and Twitter are
famous social media platforms in the world. The power of social media was
seldom realized and was generally limited to the narrow definitions of staying
connected to friends and families until Arab Spring. While there were many
protests like the Arab Spring before too, there had been no impact, Philip
Howard, communication professor at University of Washington argues, adding that
the Arab Spring movements “involved a networked public of generally younger
folks” which was “structurally different” than prior movements which were
headed by a charismatic leader. The “networked public” as Howard says refers to
chains of people connected to social groups in social media.
In 2011, Mohamed Bouazzi, a
Tunisian fruit vendor who set himself on ablaze to protest police corruption
literally became the spark of the Arab Spring movement which quickly spread
throughout the Middle East. (Syria’s similar movement has pushed the nation
into a state of civil war with more than two million child refugees and
millions of others seeking refuge.) Bouazzi achieved his personal, yet, a
public death because many who had cell phones recorded his protest and was
uploaded to social media, especially Facebook. Egypt’s uprising is also called
Facebook revolution. The video ignited
series of suppressed anger and people took into streets. These unexpected
masses took all governments and international community by surprise.
The Arab Spring helped the
virtual world of internet realize its capabilities and implied an important
lesson to governments and the world—the public, now, cannot be suppressed to
oppressions and can strike unexpectedly. Andrew Lam, author and editor of New
America Media says “(that) through the digital world, people can attain real
power to speak beyond their own biological and geographical constrain.”
A 2012 study concluded that
tweets and Facebook posts did a lot to spread information outside the affected
countries. The burst of information could have led to “a boomerang effect that
brought international pressure to bear on autocratic regimes.”
FACEBOOK
In their study published in the
Journal of Communication, Zeynep Tufekci of the University of North Carolina
and Christopher Wilson of the United Nations Development Program argue that
“Social media in general, and Facebook in particular, provided new sources of
information the regime could not easily control and were crucial in shaping how
citizens have made individual decisions about participating in protests, the
logistics of protest, and the likelihood of success.”
The 2012 study said the tweets and Facebook
posts probably did more to spread information outside the affected countries
and could have led to "a boomerang effect that brought international
pressure to bear on autocratic regimes."
SOCIAL
MEDIA, GOVERNANCE, AND ITS ROLES IN LOCAL BODIES
Etymologically, social media is a social
networking platform which is used to connect to friends and families and social
groups. The government and its citizen are networks, both influencing the other
for desired change. On this parallelism, the government too can use social
media. It is crucial for a democratic country to stay in touch with its people
and vice-versa. Good governance is all about getting in touch with, and
interacting with people from different strata and regions through all possible
means and modes of communication.
Nepal is a country blessed and cursed by
its geography. While the hills create as much awe as it can, overcoming it for
development is a challenge. Because of geography, it is difficult to commute. People
living on the Himalayan belts need to charter helicopters to reach the nearest
hospitals because there are no public transports.
Travelling costs as well as wastes time. Governments’
using the social media, then, is the key to save time, money and increased
interactivity in an instant. By relying on social media, governments could
channel the money spent on travelling to areas of development. All that the
government needs to do is post its plans or programs or decisions on social
networking site, and then, it is rippled across the world in an instant causing
praise, criticism, feedback or awe amongst people involved. No governments of
the past had this beautiful way to connect and get reactions of its people in
an instant than the internet in the present age. For this reason, it would be a
folly on the government’s side to reject technology, its capabilities and to use
it to its maximum potentials.
The internet based social media is a
platform where global contents and perspectives can be found. By reaching out
such contents, governments and local bodies could get better understanding of
various ways to effectively function, know how other countries and states
operate and so forth. It also can become a platform where government officials
too can connect in groups, share their thoughts, get feedback and perspectives
and improve themselves. For this reason, governments using social media would
be as much as a place for gaining global perspectives as much as a place for retrospection.
On the macro level, governments could use
social networking sites to know national feelings and opinions of the people.
On the micro level, Village Development Committees and District Development
Committees could use it to know local feelings. By doing so, the people would
find the quickest way to reach the government and have their voices heard.
Likewise, governments, both on the micro and the macro level could also reach its
people in an instant. This connectivity, I believe is crucial for a few things
in democracy. Firstly, the people would feel close to their state and look up
to it for expected behavior. Secondly, the government would be responsible of
its response that it gives to the people.
I remember a childhood joke that now has
become a cliché in Nepalese politics. “Duita
kaan cha…euta kaan bata sunnu, arko kaan bata udaunu” (there are two ears.
Listen from one and let it go from the other). Without a doubt or qualm, I can
say that every leader in Nepal tends to fall into this category. With such way,
a state tends to falter. Regardless of its presence on social media or to
traditional door-to-door method to get feedback from its citizens, governments
need to act and justify its decisions and plans. The social media, could also
be used to monitor progress and express dissatisfaction from both governments
and public.
SUMMING
UP
To sum up, I believe that social media can play
a crucial role in reaching out to people. Relatively a new concept and still
under infancy, Nepal government could yet use it and become one of the first
nations to channel the social media to reach its citizens and reduce the ever
increasing distance between state and its people. The Arab Spring movement
showed social media possesses power to topple regimes by bringing in people
together. Implicitly, social media then means that it can also strengthen
governments by listening to its people and acting accordingly.